7 Game-Changing Social Media Marketing Tips for Realtors

This article will have you managing your social media like a boss with 7 game-changing social media marketing tips for realtors. In this article I emphasize long-term growth over short-term results in a way that will change the way you think about managing your social media, remove any anxiety you have about social media marketing, and make your online brand presence unforgettable in a competitive real estate market.

Most of the game-changing social media marketing tips you know, and probably still use, don’t work anymore. As algorithms change at a rapid pace and artificial intelligence (AI) grows in popularity, old strategies are hurting real estate agents more than helping. Quality and authenticity are paramount in a quickly-evolving social media landscape. New algorithms don’t care about old tricks. Experts like myself have developed new, innovative ways to ensure our clients stay on top of these changes. Whether you’re completely new to social media or have a thriving account, you will want to read these 7 tips to make sure you aren’t making the same common mistakes as other realtors.

Tip #1 Know your audience

Get a pen and paper or open your note-taking app right now, and write down the 5 W’s and H: Who, What, When, Where, Why, and How.

• Who is your audience? Describe them in a few sentences.

• What do they want?

• When are they online? What days of the week and what times?

• Where are they from/where do they live?

• Why do they care about you, your brand, and your product?

• How do they use the internet and social media? Do they primarily use Instagram, Facebook, LinkedIn, Pinterest, YouTube, TikTok, Threads, or X (formerly Twitter)? Or do they access websites more than social media for information?

You have probably heard this a million times before, but knowing your audience and understanding how they consume content is half the battle of social media marketing in real estate. By understanding your audience, you can market to them effectively and attract more of your ideal audience through your content.

Now that we know who we are marketing to, let’s figure out how.

Tip #2 Prioritize strategy over tactics

Tactics:

Tactics are when you try to trick a social media platform into pushing your content to a wider audience. Like 7-second reels that loop before viewers have time to finish reading onscreen text, thus driving up views. Or writing keyword-rich onscreen text so algorithms pick it up, then shrinking it so small the viewer can’t see it.

Sure… these tactics might get you more views. But, like get-rich-quick-schemes and fad diets, you will get nowhere in the long run without a marketing strategy.

Strategy:

A good social media marketing strategy is like making lifestyle changes instead of crash-dieting. It may take longer to see results, but they last. A strategy is your long-term plan of what to do with increased views from tactics and it tells you if these views even matter. After all, what is the point of high view-counts and gaining followers quickly if those same users don’t interact with your content and are not your target audience? Put yourself in the shoes of your target audience and brainstorm how someone could get and keep your attention. This is the foundation to a good strategy.

Tip #3 Stop wasting time on hashtags

Are you still using the tried-and-true hashtag method of:

• 30 hashtags per post

• Copy and pasting the same list of hashtags on each post

• Using oversaturated hashtags like #realestate

Well brace yourself because hashtags are dead. New algorithms are prioritizing SEO keywords over hashtags. Social media platforms are rewarding users who write meaningful, relevant captions with keywords relating to their content and target audience. You can still include hashtags, but prioritize keywords in your caption and keep hashtags to a minimum.

Tip #4 Prevent burnout

You don’t need to post 3x per day, every day of the week. Remember quality over quantity. Algorithms are rewarding original, engaging, and consistent content more than frequent posting. It is true that posting often will increase your chances of attracting an audience more quickly. However, if you’re burnt out from an overwhelming schedule you will probably end up posting low quality, inauthentic content. This will harm your online presence in the long run and prevent growth.

Decide how much time and energy you can dedicate to creating content and make a schedule. As a general rule, you should be able to stick to your posting schedule for the next 6 months without fail. If you can’t commit to posting 3x a day for the next 6 months, please save yourself the headache and pick a schedule you can stick to.

Tip #5 Work on your brand image

Be honest. If I looked at your social media right now, would I see cohesiveness, consistency, and originality? Do all of your images and posts fit together? If I looked at only one of your posts, would I be able to say with complete certainty it is your brand? Do you have brand fonts and a color palette?

If you answered ‘no’ to any of these questions, we need to work on your branding! Solid brand guidelines are the foundation to a great brand. If you want one of my brand kits for free that will help you quickly establish your brand image in under 5-minutes, be sure to let me know at the bottom in the comments section and sign up for my newsletter to get yours!

Tip #6 Keep it real and ditch the sales pitch

When developing a game-changing social media marketing strategy for realtors, one thing I emphasize to clients is that we are putting the real estate sales mentality on hold. The #1 mistake I see real estate agents making on social media is that they only post listings. Although sales determine the success of every agent, no one likes to feel like they’re being sold to. A sales pitch is something we reject on a primitive level and it feels like a betrayal to your audience if done the wrong way.

The REAL trick to social media marketing in real estate is selling to people in a way that they can’t tell they’re being sold to. So how can you make content that draws in your audience and keeps them engaged without feeling sold to?

Tip #7 Show people why they should trust you

Of all the agents online, why should I trust YOU? Post-pandemic there are more realtors than ever - what sets you apart? Who are you as a brand? How can you show vulnerability and help your audience relate to you as a person?

Really think about this and write down your answers. Figure out how to build a trustworthy brand image that shows you are different than your competitors. Then, build it into your social media marketing strategy.

Are you ready to level up with these 7 game-changing social media marketing tips for realtors? Let me know in the comments which of these tips you found the most helpful and if you have any questions. Also, if you want to get one of my brand kits for free to establish your brand image in under 5 minutes, be sure to comment below and let me know! Check out my Realtor’s Guide to a Perfect Social Media Content Strategy and Marketing Through Social Media for Realtors: Target Audience for more marketing and social media resources for realtors!

Pin this to your social media strategy board so you can find it easily when you’re ready to apply these 7 marketing tips to stand out in the competitive real estate market.